However, creating a mood board from scratch can be time-consuming and challenging. Managed contractors and freelancers and mentored interns.Moodboards are essential for designers to visually communicate ideas, concepts, and inspiration for a project.Worked successfully in an Agile and Scrum environment.Developed layouts and designed 13 print catalogs, over 50 pages, across B2C and B2B.Crafted branded digital and print marketing material, including banner ads, display ads, ebooks (over 700 pages), infographics, mailers, postcards, and retail signage.Created branded assets for various trade shows, including the Ace Hardware Convention of 2018, which attracted more than 7,000 attendees.Coordinated with national retail partners to execute on branded assets, like Ace Hardware, Bed Bath & Beyond, and OfficeMax.Redesigned and optimized the entire B2C email program taking into consideration Listrak limitations.Delivered 15+ marketing campaigns from beginning to end, sometimes as the only designer, which involved brainstorming, presenting concepts, planning and art directing photoshoots, and producing all deliverables across multiple channels and platforms.The work involved conducting competitive analysis, creating the logo brand guide, collaborating with the web development team to implement, and updating all the branded assets. Led the logo refresh initiative working directly with the founder.Technologies: Adobe Experience Design (XD), Microsoft PowerPoint, User Experience (UX), Workfront, Graphic Design, Wireframing, Landing Pages, Infographics, Branding, User Interface (UI), Layout Design, Booth Design, Storyboarding, B2B, Print, Logo Design, Corporate Design, Visual Identity, Brand Guidelines, Digital, Art Direction, Web, Consulting, Energy, Digital Marketing, Event Branding, Brainstorming, Redesign, Color Palettes, Line Art, Business Services, Transportation & Shipping, Report Design, Electricity, Financial Services, Conceptual Design, Flat Design, Global Mobility, High-fidelity Mockups, Large-format Printing, Low-fidelity Mockups, Marketing Campaign Design, Marketing, PDF Design, Marketing Design, Print Marketing, Landing Page Design, Banner Design, Ad Design, Banner Ads, Visual Design, Rebranding, Social Media, Collateral Design, Adobe Creative Suite, Brand Identity, Photoshop CC, Illustrator CC, InDesign CC, Creative Design, Design, UI Design, Presentations, Presentation Design, Digital Design, Web UI Design Provided artistic direction and mentored junior designers.Produced infographics and data visualization design.Developed layouts and templates for landing pages, white papers, reports, pitch decks, and presentations using InDesign and PowerPoint.Collaborated with copywriters, art directors, and other designers to create branded material and successfully presented the ideas to the clients.Created graphics and delivered final assets for multiple virtual and in-person events, attracting more than 10,000 industry professionals on average.Improved the user experience on low-performing web pages, providing expertise and recommendations based on heat map analysis.Delivered videos and animations for a project that involved conceptualizing and developing visual storyboards and collaborating with motion designers to bring static visuals to life.Contributed to the design, implementation, and delivery of the project Converge by Deloitte, a series of platforms that represented an investment of $750 million. Conceptualized and provided art direction for digital products, then collaborated with production teams to ensure they carried out the creative vision consistently across all deliverables.Designed brand identities by creating engaging visuals and stories to communicate the unique value Deloitte offers to its clients.
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